About FACE VALUE

It says what it does.

Five actives in glass, each named for what is in it and dosed at the strength on the label. That is the whole idea.

fv2life 03 dropper in use reg

The stance

State the active and stop talking.

No before and after faces, no promised outcomes, no twelve-step routines. Skin is yours; claims about it should be careful.

The five

An exfoliating acid, a retinal, a vitamin C, a ceramide and a barrier oil. The counter, covered.

Four drops

The dropper is the dose. Pressed in with clean hands, and the glass goes back on the shelf.

The glass

Coloured glass protects the active. Hold one up to the window and it glows. That is as theatrical as we get.

  • Small batches

    Made in small runs, bottled in coloured glass, finished with a dropper.

  • Words we do not use

    No outcomes, no miracle vocabulary. The label states the active and its strength.

  • Five, not twelve

    A shelf you are not embarrassed by, with space around every bottle.

Taken at face value.

No promises on the label is exactly why I trust the label.

Nadia · reads ingredient lists

Five bottles replaced a shelf I was embarrassed about.

June · recovering routine maximalist

Four drops, done. My bathroom has never been quieter.

Priti · morning minimalist