Theme features

Capital as restraint.

FACE VALUE is the disciplined one: five actives in glass and a strict voice, carried by sections that show rather than shout. Every page here was assembled in the editor. No apps, no page builders, no code.

Tell

Say it before you sell it.

The storytelling sections carry your voice without a designer on retainer.

  • Heroes that stay legible

    Layered image slides with a built-in gradient scrim, so your headline survives any photograph. On this store: window light under the hero scrim, nothing shouting.

  • Stories with the detail tucked in

    Split media and text, with accordion rows for the specifics. On this store: the made-by-hand story with accordion ingredients on every product page.

  • Movement where it earns its keep

    Timelines, marquees, sliders and dividers. All native, all optional. On this store: the print band divider, and the shelf-edit slider on the homepage.

Sell

The commerce is blocks.

Arrange the buy box your way and keep shoppers on the page.

  • A buy box you arrange

    Variant picker, quantity, stock state, description and collapsible rows are blocks you order per template. Here, ingredients and usage ride as collapsible rows.

  • Point at the product

    Shop the look pins hotspots on imagery; a quiz walks the undecided to the right item. This brand shows hands instead of hotspots; the MINT demo maps a whole system with them.

  • Drawers, not detours

    Cart, search and offers open in place, so nobody loses theirs. Here: cart and search drawers, recommendations doing the quiet work below.

Trust

Proof without a plugin.

The sections merchants usually buy apps for are already in the theme.

  • Quotes and numbers

    Proof mixes customer quotes with stat blocks, styled by your scheme. Here: proof that never promises an outcome, stat blocks included.

  • Answers where doubts happen

    FAQ accordions drop into any page, product pages included. Here: the FAQ section on the homepage, answers in the brand's careful voice.

  • Capture without clutter

    Newsletter, popup and announcement bar ship native. Here: the newsletter band, one offer, no clutter.

How it goes together

A page in three moves.
01

Pick your sections

Add them in the editor and drag the order. This page is twelve of them.

02

Set the system

Every section takes a colour scheme, contained or full width, rhythm spacing and an optional divider.

03

Write in blocks

Eyebrows, headings, text and buttons are blocks inside each section. Bracket a word for the [highlight].

Capital, counted

30+sections in the theme, most of them working on this store
12sections on this store's homepage alone
5colour schemes, set per section
0apps behind anything you have seen
Where should I look first on this demo?

Drag twelve steps down to five on the homepage, then any product page for the made-by-hand story and the ritual strip.

Do I need any apps to build this?

No. Everything on all five Capital demo stores is theme sections, including the drawers, the sliders and the mega menu.

Can it run my brand's colours and type?

Yes. Five colour schemes and the type scale are set once in theme settings, and every section obeys them.

How different can two stores look?

This store and the other four demos are the same theme with different settings and imagery. Between the quietest and the loudest there is not a shared pixel.

One more thing

Five brands, one theme.

FACE VALUE is Capital as restraint. HOLD, NICE TRY, MINT and OFF LEAD are the same theme at other volumes.